AlertSquad is an app to send, recieve, and manage alerts within a group of users who want to update all the group members synchronously and are able to respond immediately with appropriate help. Users can easily attach images or videos to the alert. This has been my side project for a unique requirement specially focusing on group of users who want to communicate during an emergency.
Role and Duration
User Researcher, UI/UX Designer, Product Designer
Jan - Mar 2019
To understand user's pain points I worked with a focus group and engaged with their activities. I picked 8 people who frequently go on field trips or camps with friends or group of other enthusiast travelers. There were 4 males and 4 females. These people were in the age range of 25 - 45 years. These people love technology and travel experiences. They might be going for one day tours or few days trips or any local outings. I interviewed teachers/parents taking kids on field trips, and travel/camp guides going on group trips.
I was able to gather information by observing user's interactions with individuals and within the group. I participated in group activities to understand the context and needs of the users. Observed and asked questions as how they communicate and update each other about incidents or locations.
"As a traveler, I want to update my friends about a sick member, so they can come and help"
"As a group leader, I want to alert my group of a fire"
"As a camp driver, I want to inform other campers about emergency weather update so they can stop and wait"
Carried out UX competitor analysis to understand the gaps in the market and what features can benefit the users which are not provided in a single app. The research gave me insights as to how other products has been used as a work around but are not an efficient solution.
Based on the user research and insights, I started working on the user workflows for both the sender and receiver of alert messages and to organize the flow for group and alert management. This helped me address all the steps experienced by any user to accomplish the tasks which I might have overlooked.
The workflow process helped me realize the main modules, I need interfaces for - user onboarding, the sender's screen, the receiver's screen, and the management of groups and alerts. Keeping user needs as my main goal, I started sketching low-fi designs for primary use cases and began to conduct usability testing. Once I was confident with my wireframes, I started creating hi-fi mockups.
I tried to keep the app simple to use and sociable. The primary color theme of the app is light and friendly, as it will be used by outdoor users.
Welcome and onboarding screens
Home screen to send and access alerts
Receiver's screen and alert details
Alert and Group management
Alert sender's interaction with the app
User can click on 'One Click Alert' button to send quick alerts. The homepage shows the latest alert. On clicking the alert gives the details and other team member's comments.
Hunt for the right problem
Instead of assuming user problem, observe, absorb, participate and ask questions to identify the right problem based on frequency and prevalence of specific issues.
Importance of user flow
As I was done with research, I wanted to put down all the ideas into mocks. But as I continued, I realized I was missing important steps in the flow. I perceived the importance of user flow and it helped me develop the information architecture.
Test and feedback
Testing and feedback was iterative process, starting from sketching on paper to lo-fi to high-fi. Earlier discoveries are helpful in reaching better solutions.